In October 2007 EA acquired the BioWare and Pandemic Studios development studios from Elevation Partners for $ 860 million. In negotiations following a class action lawsuit launched by EA developers against the company in 2005, this was one of the compromise offers. The reasons given are the preferences of both in-house developers and the public. In the same year, EA announced that it would shift its corporate focus from licensed sports games and film adaptations to game brands whose rights are entirely owned by the company. In April 2007, Larry Probst handed over his position as CEO of the company to John Riccitiello, who until then had been Managing Director of Elevation Partners and from October 1997 to April 2004 Chief Operating Officer and President for EA. ĮA had sales of $ 3.091 billion and profits of $ 76 million for the fiscal year ended March 30, 2007. In 2006 the company relocated its European headquarters from Chertsey, UK to Geneva, Switzerland. The takeover of the French company Ubisoft was under discussion, but was fiercely opposed by them, they even asked other studios and the French government for help. In October 2005 it was announced that Electronic Arts had reached an exclusive contract with Steven Spielberg for the development of three games. Interactive and Disney's Buena Vista Interactive. In addition, the company makes its global marketing and sales structure available to other well-known manufacturers such as the computer games departments of well-known media companies - for example Time Warner's Warner Bros. In 2005, the EA Games brand was replaced by the plain EA. The around 100 new products have been marketed annually since the beginning of 2000 under the labels EA Games, EA Sports, EA Sports Big and the separate EA Partners business unit. In 1998 the company's headquarters were relocated to Redwood City.
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In the 1990s, the company developed from a strong US publisher to the global market leader in entertainment software with offices and distributors in 75 countries. It was not until the late 1980s that the company began developing its own games, and in the early 1990s it expanded its business into the video game market.įounder Trip Hawkins left the company in 1991, and was succeeded by Larry Probst. The publication in elaborately designed boxes with hinged covers, reminiscent of record sleeves and prominently bearing the name of the respective designer on the front, was striking.įor the first few years, EA did not develop its own games and initially only served the home computer market. After a long lead-time and contracts with several external developer companies, EA entered the market in 1983 as a publisher with six titles: Hard Hat Mack, Pinball Construction Set, Archon, MULE, Worms? and Murder on the Zinderneuf. at Atari and Intellivision, who initially refused to give their employees recognition in the form of naming their authors as authors or sharing sales, partly because they were afraid of being poached by the competition (see, for example, the creation of the game manufacturer Activision ). This was partly in contrast to common practices and the like. After brainstorming among the first employees and involving a marketing agency, the decision in favor of Electronic Arts was finally made in October 1982.Įlectronic Arts started with the claim to consider computer games as an art form and to show the designers and software developers appropriate appreciation. However, at the request of Dan Bricklin, founder of Software Arts, he discarded these names. Since Hawkins wanted to emphasize the art aspect of computer games more, he toyed with the idea of renaming it SoftArt. In August 1982 he temporarily moved to Sequoia Capital before the company finally established its long-term headquarters in San Mateo, California. Hawkins financed the company out of pocket for the next six months and worked from home. In April 1982 he left the company in order to use the money he had earned from the IPO of Apple to found his new software company on May 28, 1982, which was initially called Amazin 'Software.
After studying at Harvard and Stanford Universities, he joined Apple in 1978.
That is how long it would take, in his estimation, until a sufficiently large market had emerged and computer technology would provide enough power for his idea of computer games. According to his own account, when company founder Trip Hawkins found out about the development of the microprocessor in the summer of 1975, he decided that he would start his own computer game company in 1982.
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